Advanced Marketing Analytics
Are you a business owner struggling to understand your customers and target the right audience?
We understand that it can be a challenge to compete with larger enterprises who have access to advanced data and predictive models. That’s where we come in.
About Us
At windfaller, we specialize in building models of customer behavior to help businesses like yours better understand your customers and potential
customers. Our data-driven approach allows us to provide you with the ability to target new and existing customers for advertising – and to measure the effectiveness of that targeting.
Our Services
An overview of our services on how to understand and change consumer and shopper behavior.
Customer Segmentation Analysis
Our team can help you identify and group your customers based on
common characteristics, such as demographics and purchase behavior.
We can help you understand the differences in profile between your best
customers and your average ones – and between your customers and your
competitors’.
Customer Targeting
Our analytics can help you understand your performance at a customer level by wallet share as well as by absolute spend to focus your marketing spend on customers where there is the greatest upside potential. We can assist you at customer-level targeting to ensure that you optimise your return on your marketing spend
Performance Analytics and Campaign Measurement
Our analytics allow understanding of campaign performance at a customer
level and our low-latency data provides the ability to rapidly iterate the
messaging/creative to maximise your response rates. We can additionally
provide insight into the source of any new spending, be that organic growth
or share shift from a competitor.
Request A Free Consultation
We are here for you! How we can help?
