- Conduct data-driven analysis to gain actionable insights and answer critical business questions.
- Analyze and summarize A/B tests for the marketing team.
- Communicate the results to a general audience and describe the impact.
- Leverage a combination of internal and external data sources to answer business questions.
- Ensure that we properly understand the value of all of our marketing channels for acquisition, engagement,
retention. - Experience with website analysis using a variety of analytics tools including Google Analytics as well as other
internal reporting methods. - Build dashboards to monitor and track KPIs for all clients.
- Use the audience tab effectively to find out more about the target audience and use this in campaign creation
and optimization. - Prior experience in communications and digital marketing is preferable.
- Familiar with SEO, search engine, social media and internet marketing industry trends and developments.
- Ability to clearly and effectively articulate thoughts and points.
- Excellent analytical, organizational, project management and time management skills
Job Type: Full Time
Job Location: Remote / NYC Area Preferred
